Read more press articles >>>>

Protect and Commercialise IP in the Global Market
European Business Express 2009

Jackie Maguire, CEO, Coller IP Management, explains how to create, protect and commercialise intellectual property in the global marketplace.

Despite the market downturn, new opportunities to trade internationally are still being created at a rapid pace.  This offers new dimensions for companies operating on a world stage.  However, companies need to ensure that, in taking advantage of these new opportunities, they do not leave themselves open to exploitation.  The process of protecting intellectual assets across the globe, although an essential part of maximising the value of a company, can be complex.  This is particularly so in the digital age, where access to information is so freely available.

80% of a company’s value is now in intangible assets and new financial rules are forcing companies to recognise this value on the balance sheet.  There has been a surge in one approach to protecting technology over the past decade through filing patent applications... more>