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Protect and Survive
Published on 12 June 2009, Institution of Engineering and Technology
By Jackie Maguire
As the recession bites and companies try to safeguard their futures by tightening their belts, now is a good time to get on top of intellectual property protection
Talk of recession is all around us. For some businesses that is bad news as orders dry up, forcing redundancies and even bankruptcy. Yet for others, business contraction in one area has actually resulted in a positive outcome in another. The marketplace has many resilient entrepreneurs who are determined not to let the downturn beat them. In some cases, rather than plough the same furrow only to see diminishing returns, they have chosen to approach matters in a different way.
A number of organisations are re-evaluating their product or service offerings and making some decisions about what to change. This of course can have profound effects across the organisation. All aspects of the business may need re-appraisal, from staff skill-sets and new target markets, to premises and location. One aspect that is sometimes forgotten about during times of change is an organisation’s intellectual property (IP). .more>>.
