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Due to this sector’s rise to
prominence, inventors
and manufacturers need to
ensure the intellectual property of
their creations are protected
to secure business profitability
and sustainability.
It is now clear that the way we conduct
our lives and indeed our business
operations is not environmentally
sustainable. Being that necessity
is the mother of creation, our dire
need for new environmentally
friendly innovations has resulted
in a considerable growth in green
technologies. With governments
and business continuing to offer
considerable incentives to timulate
growth in this sector, this is
undoubtedly an industry that will
continue to flourish.
In order for organisations involved
in developing greentech to succeed
in usiness they must undertake
to have their intellectual property
properly evaluated, rotected,
and commercialised. Despite this
clear need, there is still a great deal
of unprotected know-how in the
market. Some companies develop
interesting ‘clean tech’ applications for
environmental aims but do not protect
them with patents or trademarks. This
means that such organisations may
not get the funding they require and
are risking their futures by having
inadequate legal protection if the
invention or concept is stolen.
According to Coller IP Management, a
leading intellectual property specialist,
the importance of protecting a
company’s IP also extends beyond the
typical concepts of copyright. “When
intellectual capital – or intellectual
property - is mentioned, people
usually think of filing patents, and
registering trademarks and designs.
But it is not just about patents and
other formal IP such as trademarks,
designs and copyright. A company’s
value is contained in its wider
intellectual capital, where know-how,
branding, skills, policies and processes
all have a part to play.”
Although the sector is growing rapidly,
there are various obstacles to progress,
many of which are technological.
Coller IP says that: “Organisations
that solve some of the problems and
invent new ways to be green need to
be very protective of their IP.” To do
this effectively, they must go beyond
simply protecting their assets by
fully understanding how to actively
commercialise them and exploit
their real value. This is particularly
vital when a company needs to
raise finance, develop partnership
agreements or when engaging in due
diligence to secure venture capital,
mergers and acquisition activity or a
company sale.
more>>.
